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Voyage
This project was an exploration into creating an abstract mark inspired by an object or word associated with a chosen category. I selected the category of "Nature" and found inspiration in the word "Serenity." By examining keywords associated with serenity, I designed a mark or logo to visually represent the mood and concept of serenity.
RESEARCH + EXPLORATION
Voyage is a nature-inspired brand identity built around the keywords nature, adventure, meditation, peacefulness, and getaway. The logo abstracts these ideas into a calming graphic mark, supported by colors chosen to reflect serenity and natural environments. The mark was then expanded across packaging and branded products to create a cohesive visual identity.
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